Six Apart Media Blog

Six Apart and VideoEgg Create SAY Media: a modern media company

Six Apart has invested lots of blood, sweat and tears arming influential voices like yours with the capability to publish content, to connect with large audiences and to engage them in conversation around your shared passions. Today our ability to do all of that—and help you profit from your efforts—just got a whole lot better.

We are joining forces with an amazing group of people at VideoEgg to create a modern media company called SAY Media.

This new company will combine the engagement platform and insights of VideoEgg with our social publishing platform, our conversational marketing tools and the robust network of publishers of which you are a part.

SAY Media will continue to be driven by our mission to help you be a successful creator.

The new company will develop the underlying technologies of our social publishing platform—meaning continued support for the tools, APIs, plug-ins, widgets, games and apps to help you create an even richer site experience for your followers.

The unique combination of strengths each company brings to bare will enable us to power high quality advertising solutions that are both more conversational, interactive, and social—all of which will drive more traffic, more engagement, and more profits for you.

Did you know our combined sales force can say they work with over 90% of North America's largest advertisers including P&G, Unilever, Pepsi, Microsoft, Sony, Sprint and Electronic Arts? What could be better than that?

How about the fact that we'll do it all while having the utmost of respect for the editorial environment that attracted your audience, and our commitment to try hard to arm you with all the tips and tricks that will help make you more successful.

David Tokheim
EVP & GM, Media
Six Apart

Disney Secretariat Screening - Don't Forget to Post!

Hi everyone!

We're thrilled with the positive reaction we've received to the upcoming advance screenings of Disney's new film Secretariat.  We hope you have a great time and enjoy the film, and we know that all of you will be anxious to blog about the movie once you've seen it!  

 

We'd love to read your post about the movie, so please leave the link to your post about the film in the comments below.   If you'd like to include images in your post, please see http://media-file.net/10/secretariat/ for hi-res production stills.

We’ll be sure to share your reviews with the Disney team and we’ll make sure you are included in future screenings.   Thanks so much, and we hope you have a wonderful time at the screening!

 

Walt Disney Studios Motion Pictures and Six Apart Media - Invite to Private Screening of Secretariat!

 

Walt Disney Studios Motion Pictures has teamed up with Six Apart Media to present our entertainment and women's lifestyle bloggers with the incredible opportunity to attend a private advance screening of their new motion picture Secretariat!  The screening is a great opportunity to get exclusive content for your blog by seeing the movie before it is released.  Disney and Six Apart are pleased to offer this to our partners, and we hope you can participate.  Below is a brief synopsis of the movie, which comes out nationwide on Oct. 8th.  

Based on the remarkable true story, “Secretariat” chronicles the spectacular journey of the 1973 Triple Crown winner.  Housewife and mother Penny Chenery (Diane Lane) agrees to take over her ailing father’s Virginia-based Meadow Stables, despite her lack of horse-racing knowledge.  Against all odds, Chenery—with the help of veteran trainer Lucien Laurin (John Malkovich)—manages to navigate the male-dominated business, ultimately fostering the first Triple Crown winner in 25 years and what may be the greatest racehorse of all time.

The screenings will take place throughout September and early October in over fifty locations across the country.

If you received an email invite to the screening, please RSVP by leaving a comment below with

• your name
• the name of your blog
• which of the fifty cities you would like to attend the screening in  
• if you'd like to bring a guest please let us know!

 Please make sure to comment by 2pm today, September 10th, to get your name on the list!

Stipple - A Dynamic Way to Engage Your Audience

 

Stipple is a revolutionary new way to engage your audience by adding your comments directly on the images on your site.  All you have to do is click on a specific area of the image to add your comment or link, and when a visitor to your site rolls their mouse over that area, they can see your comments!  You can also generate revenue by linking particular items in an image to an online retailer who sells a similar item.  See below for an example!

 

From Stipple’s website: Stipple lets publishers quickly label their photos with the primary goal of improving their site's user experience. This leads to happier users spending more time on site, enhancing existing revenue sources. More importantly, labeling photos opens up traditionally untapped revenue streams that monetize the photo itself. We are deeply committed to letting readers discover content within photos in a friendly way that doesn't interfere with or degrade the traditional photo browsing experience. Instead, by improving that experience, we allow publishers a better means of monetizing their content.

Stipple is a unique, fun, and easy way to provide commentary for your images - for more information or to sign up, head on over to http://www.stippleit.com!

PostUp - Now Available in Open Beta!

 

Formerly known as TweetUp, PostUp has expanded to include many new social media networks, including Facebook, Twitter, and LinkedIn – vastly increasing the scope of information available to your readers!  PostUp is a tool that can help you, the blogger, quickly and effectively grow your following, as well as your site’s income.  PostUp has developed an innovative bid-based algorithm that weeds out “the noise” - only the best and most relevant posts will appear on PostUp, and you earn money by sharing quality content with your readers!  After placing the PostUp widget on your site, the world’s most prolific tweeters and influential voices in social media can bid for visibility on your site’s PostUp widget - see below. 

 

We asked the folks over at PostUp to tell us a bit more about it, and here's what they had to say:

Most mainstream consumers today have no idea who the prevailing experts are in their fields of interest, much less how to go about following them.  With PostUp widgets, you can host the best of the social web on your site.  Share relevant thought leaders, experts and enthusiasts with your users through the PostUp widgets.  The live tweeter search  supplements the content on your site by introducing your visitors to industry experts discussing the topics of your site.

 

Position yourself (or your site) as a thought leader in your area of expertise as represented by the results inside the PostUp widget.  Through this special offer, only available via Six Apart, your PostUp profile will receive special Editorial treatment, and you will get promotional PostUp bucks to promote your presence and grow your following throughout the Six Apart and PostUp network websites. 

 

PostUp is currently in open beta.  To learn more or sign up today, please contact your Publisher Services or write me at [email protected]  to be one of the first to benefit from this amazing opportunity!

 

Download TweetUp_partner one sheet_July2010

Chatting With the Glamorous Ladies of Hollywire!

 

 

Founded in 2007 by Cindy Gallant, Hollywire is an entertainment news website covering the latest in television, film, music, fashion, and young celebrities. In just three
years, Hollywire has morphed into a must-read entertainment news source, featuring exclusive content of various actors, artists, and celebrities.

The beauty and brains behind the site are the "Hollywire Girls", who attend the hottest Hollywood events, from fashion shows to red carpets, and get behind-the-scenes access to some of today's most watched shows and films. The HOLLYWIRE Girls are not in the business of breaking stars down; instead, they seek to tell the truth and produce original articles, interviews and videos.  Their "Good Girls of Gossip" attitude has been rewarded by some of the best event promoters and publicists in Hollywood, who trust only Hollywire to get inside coverage of their events.  

We caught up with Cindy Gallant, Executive Editor (left), and Chelsea Briggs, Entertainment Writer and Producer, to gain some insight into the glamorous world of entertainment blogging!

Cindy Gallant

 

Chelsea Briggs

Six Apart: There are thousands of entertainment blogs out there, what sets Hollywire apart?

Chelsea: I really think that what sets us apart is our focus on exclusive content and videos, as well as our relationships with other websites.  Sharing content, building online communities, and working together with people and sites that share your interests is a great way to increase your site’s presence, and have a really positive experience!

Six Apart: You’ve experienced fantastic growth in a very short amount of time; what would be your advice for a site that wants to have a stronger online presence?

Cindy: Every site does have its own unique content, and it’s incredibly important to find your own voice.  It’s also really helpful to build strong relationships with your peers!

Six Apart: What are your thoughts regarding our new reporting system, AMP?

Cindy: I liked the easy to read graphs—I like to be able to quickly views our CTRs & deliveries.  It’s good for us to be able to see which ad units are performing the best so we can optimize ad placements in our future site designs or think about moving ad placements around within current design. 

To read more about Hollywire and the “Hollywire Girls”, check them out at http://www.hollywire.com!

 

Introducing Vibrant - Driving Publisher Revenue Through In-Text Advertising

Six Apart Media is excited to introduce to you one of our newest partners - Vibrant Media!  Vibrant uses innovative in-text advertising techniques to increase publisher profits and create a great on-line experience - keep reading to find out what our friends at Vibrant have to say!

Increase Incremental Advertising Revenue

Vibrant In-Text Ads allow some of the worlds' most premium & recognized publishers to expand advertising real-estate and revenue without adding more clutter.  

Easy Implementation

Vibrant In-Text Advertising campaigns are as easy to implement as a banner campaign. If your site qualifies, the campaigns can be live within one business day.

Guidelines and Standards

As the in-text advertising leaders, our guidelines and standards ensure that the ads are delivered responsibly.

Positive User Experience

Vibrant In-Text Advertising is a 100% user-controlled, allowing the user to view advertising only when they choose to move their mouse over a relevant word of interest. Research conducted by Nielsen provides evidence that users prefer in-text advertising to other online advertising formats.

Editorial Guidelines

Similar to many online advertising solutions, Vibrant In-Text Advertising is an automated process that cannot influence, or be influenced, by the editorial team within Vibrant’s partner publications.

To learn more or sign up today, please contact your Publisher Services or write me at [email protected]