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Keywords are specific words and phrases that people use over and over again when they search for things online. By studying the words that people type into search engines, and incorporating those words in your post titles and text, you’ll be able to capture more of the people who are searching for exactly the type of content you’re creating.

Here’s an example: If you are an airline and you want to grab search engine traffic for ‘low fares’ you probably won’t have much success if you use those words. Many consumers don’t call plane tickets ‘fares’ or think of them as being ‘low.’ If you substitute the words ‘cheap flights’ instead, suddenly you’re using the language that real people use when they search.

To learn more about keywords, and find out which ones are important for your industry, check out these resources:

  • Google AdWords Keyword Tool (Free)
  • Microsoft adCenter Labs (Free)
  • Keyword Discovery
  • Wordtracker


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